Dr. Sawsan Al Madhi is a public health expert, seasoned patient advocate, and founder of AlignnEficient Health Consultancies (Dubai, London), a social enterprise focused on patient
centricity and healthcare engagement. With over two decades of leadership in strategic healthcare management, advocacy, and nonprofit governance, she formerly served as Director General of Friends of Cancer Patients. Dr. Al Madhi currently sits on the boards of the NCD Alliance EMR and the Global Pan-Therapeutic Patient Centricity Advisory Board. She also lectures as Assistant Professor of Public Health at Canadian University Dubai and has received regional recognition, including the Middle East CSR Leadership Award.